Many companies attempt the same approach with their nearest competitor, especially if they’re going to a trade show where they’ll be fighting for revenue and awareness from potential clients. If you want to locate bespoke trade show signs that can help you compete, you should first determine what kind of events your rivals usually attend.
- Determine the type of function they attend.
Are they large-scale, nationally televised events? Or are they smaller gatherings that take place in your neighborhood? Smaller events will generally require tabletop or other sorts of tiny, portable exhibitions, whereas national shows would likely allow for larger exhibits. If your competitors exhibit at huge events with a 10×10 or a 10×20 display, you’ll never be capable of competing if you show up with a little tabletop display.
- Do Your Competitors Use Custom Trade Show Displays?
Next, try to determine whether your competition uses a rented model or if they’ve purchased their custom trade show displays. If you love an element or two of their exhibit, ask them about it! However, you don’t want to copy every element of their exhibit piece by piece. Instead, take a few notes about what features you like and ask the company designing your custom trade show displays to incorporate these features into your exhibit. Don’t stop there, though! Great designers will take the features that you like and then enhance them with additional elements that can make your exhibit stand out in a crowd.
- Find out what kind of technology they employ.
Tablet mounting stations, workstations, computers, and QR codes printed on the pictures are examples of technology. If your competitors utilize QR codes, try building a personalized landing page with a promotional price that buyers can get just by scanning the barcode. Also, pay close attention to your competitors’ different sorts of social media accounts. Is it possible to find them on Facebook, Twitter, or Instagram? Even if you post using a personal profile, follow them on these networks and make sure you never have any bad interactions with them.
This contact will be visible to potential consumers, and it may give them an unfavorable picture of your company. Therefore it’s best to study your competitors on social networking websites quietly. Please make sure you completely examine how your competitors use their exhibits before developing bespoke trade show signs. You don’t want to be a carbon clone of them, but you want to compete, and understanding who you are up against can assist you in achieving that.